The waste and resources industry has come together to produce a first ever set of Recycling Guidelines, published by WRAP, which are designed to make it easier for households across the UK to recycle by reducing confusion about what can and cannot be recycled.
Following extensive consultation with the recycling industry a list of items that can and cannot be recycled, along with how they should be presented by householders has been compiled by WRAP. The document outlines how and why the recycling guidelines have been developed, including a summary of results from consumer testing.
This testing revealed a low level of awareness amongst consumers of many items that are currently not recyclable, as well as highlighting a number of items which are often not recycled owing to a lack of knowledge or confusion. It also highlighted how detailed and complicated recycling can be to householders. In order to increase capture and reduce contamination, simple messages via targeted and strategic communications are necessary.
There are many potential benefits of the guidelines to all in the supply chain, all of whom have a role to play in taking the guidelines forward. To find out more and download a copy of the Recycling Guidelines CLICK HERE